Privacy Policy

Effective Date: June 1, 2025  |  Last Updated: October 2026

This Privacy Policy explains how RDC Renovation & Design Concepts, a flooring, bathroom and countertop company in Phoenix, Arizona, and a trade name of LK NEXT LEVEL DESIGN LLC ("RDC," "we," "us" or "our"), collects, uses and shares information when you visit rdcflooring.com, contact us, visit our showroom at 1610 E Bell Rd, Suite 101, Phoenix, AZ 85022, or hire us for a project.

1. Information We Collect

Personal Information you provide directly:

• Your name, phone number and email address
• Details about your project, such as your city, the service you need, your budget range, your timeline and notes
• Your property address and photos of your space, if you share them
• Messages you send us by phone, text or email
• Your choice on our estimate forms about receiving text messages
• Payment information for your project. Card payments are handled by our payment processor, Chase, and RDC does not store your card number.

Information collected automatically when you visit our website:

• Device type, browser, operating system and IP address
• Approximate location based on your IP address
• Pages you view, how long you stay, and how you reached our site (for example, a search engine or an ad)
• How you interact with pages, such as clicks, taps and scrolling (see section 4)

2. How We Collect Your Information

• Website contact and estimate request forms
• Phone calls, text messages, and emails
• Social media interactions (Instagram, Facebook)
• In-person consultations and showroom visits
• Customer referrals
• Google and social media advertising

3. How We Use Your Information

• To answer your request and prepare your estimate
• To schedule visits, order materials and manage your project, including coordinating the installers who work on it
• To send updates about your project by phone, email, or by text if you opted in
• To provide warranty service
• To send occasional emails about our services, each with an unsubscribe link
• To measure and improve our website and our advertising
• To filter spam and protect our forms and systems
• To process payments for your project
• To keep business, tax and legal records

4. Marketing Communications

Email: We send occasional emails about our flooring and remodeling services. Every marketing email includes an unsubscribe link, and you can also unsubscribe by emailing info@rdcflooring.com.

Text / SMS: If you opt in, we text you about your own project: estimate follow-ups, appointment reminders, scheduling changes, arrival times and answers to your questions. Our texts come from (602) 788-1446. Message frequency varies with the stage of your project, and message and data rates may apply. Reply STOP to any message to opt out, or tell us in any other reasonable way, such as by phone or email. Reply HELP for help. Agreeing to receive texts is never a condition of buying anything from us. Carriers are not liable for delayed or undelivered messages. Full details are in our SMS Terms.

Mobile information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every sharing category in this policy and will not be shared with any third parties, except the messaging platform and wireless carriers that deliver our texts, which use it only to provide that service.

Online Advertising: We advertise on Google, Facebook and Instagram to reach Phoenix-area homeowners. Showing our ads to people who have visited this site works through the Meta Pixel described below.

Google Analytics: We use Google Analytics to count visits and understand how people use our site. Google Analytics uses cookies to collect data such as pages viewed, time on site, device type and approximate location. We keep Google Analytics data for 14 months. Learn how Google uses this information at How Google uses information from sites or apps that use our services. You can opt out with the Google Analytics opt-out browser add-on.

Microsoft Clarity: We use Microsoft Clarity to see how visitors use our website through behavioral metrics, heatmaps and session replay, so we can fix problems and improve the site. Clarity uses first-party and third-party cookies. What you type into form fields is masked and is not shown in Clarity. Third parties such as Microsoft may collect personal data from people who visit our website. Microsoft collects or receives this data from us and uses it to provide Microsoft Clarity and Microsoft Advertising. Learn more in the Microsoft Privacy Statement.

Meta Pixel and Retargeting: Our website uses the Meta Pixel from Meta Platforms, the company behind Facebook and Instagram. We and third parties, including Meta, may use pixels, web beacons, cookies and similar technologies to collect or receive information from our website and elsewhere on the internet. Meta uses that information to provide measurement services and to target and deliver ads, including showing our ads to people who have visited this site. The pixel records page visits, taps on our phone and text links, and completed estimate requests. Our pixel setup does not send your name, phone number or email address to Meta. You can control how Meta uses your activity for ads in your Meta ad preferences, and you can opt out of interest-based ads from participating companies at aboutads.info.

5. Information Sharing

We do not sell your personal information. We share it only as follows:

• People working on your project: the licensed installers, subcontractors and material suppliers RDC works with receive what they need to do the work, such as your name, address, phone number and project details.
• Service providers that run our tools (listed in section 9), such as website hosting and forms, spam filtering, customer management and texting, email, and card payment processing. They receive your information to provide their services to us and handle it under their own terms and privacy policies; section 4 explains how Google, Microsoft and Meta use website data.
• Analytics and advertising providers (Google, Microsoft and Meta), as described in section 4
• Lenders, only if you choose to apply for financing: you apply directly with the lender, and the lender's privacy policy applies.
• Legal reasons: when the law, a subpoena or a court order requires it, or to protect our rights, property or safety.
• Business transfer: if our business is sold or reorganized, customer records may transfer to the new owner under this policy.

6. Data Security

Our website uses SSL encryption (HTTPS), and we share your personal information only as section 5 describes. If we learn of a security breach that affects your personal information, we will investigate it and notify you.

7. Your Choices

Every customer and website visitor can ask us to:

• Show you the personal information we hold about you
• Correct information that is wrong
• Delete your information, except records we must keep for warranty, tax or legal reasons
• Stop marketing emails or texts at any time

To make a request, email info@rdcflooring.com or call (602) 788-1446. You can also file a consumer complaint with the Arizona Attorney General's Office.

8. Cookies and Tracking

Our website uses cookies and similar technologies from Google Analytics, Microsoft Clarity and the Meta Pixel, described in section 4, to measure visits, improve the site, and measure and show our ads. You can block or delete cookies in your browser settings; parts of the site may then work differently.

Do Not Track: Our website does not respond to browser "Do Not Track" signals.

9. Third-Party Services

We use the following service providers, which receive or collect information as part of the service they provide to us. Google, Microsoft and Meta also use data under their own privacy policies, as section 4 explains.

• Google Analytics (website measurement) and Google Maps (the maps on our homepage and contact page)
• Microsoft Clarity (heatmaps and session replay)
• Meta Pixel (ad measurement and showing our ads on Facebook and Instagram)
• Netlify (website hosting and our estimate forms), with spam filtering of every form submission by Akismet
• Resend (delivers estimate requests from our website to our inbox)
• FieldPulse (customer management and text messaging)
• Chase (card payment processing)
• Our email provider, for project and marketing emails

10. Data Retention

• Website analytics: Google Analytics data is kept for 14 months. Microsoft keeps Clarity session replays for 30 days and heatmap data for 9 months.
• Estimate requests: kept as long as needed to answer your request, and as part of your project records if you hire us
• Customer project and financial records: kept as long as needed for warranty, tax and legal purposes
• Marketing and text opt-out requests: kept so we can keep honoring them

11. Children and Other Websites

Our website is not directed to children under 13, and we do not knowingly collect information from them. Links to other sites, such as a lender's application page or our social media pages, are governed by those sites' own privacy policies.

12. Changes to This Policy

When we change this policy, we post the new version here with a new "Last Updated" date.