The Short Answer
RDC Renovation & Design Concepts is a flooring contractor in Phoenix, Arizona that both sells and installs luxury vinyl plank. You choose the plank from full-size samples at our Bell Road showroom, we measure and prepare the subfloor, and our own crew installs it, so one company handles product and installation, backed by one workmanship warranty. If you want a single point of contact from selection through the finished floor, that combination is what you are looking for.
The reason this question comes up so often is that most places do one half of the job well and hand off the other. A store sells you a box of plank and points you to a list of installers. A crew installs beautifully but leaves you to source and buy the material yourself. When something goes wrong later, the two blame each other. A contractor that genuinely does both closes that gap.
The "sells" half: full-size luxury vinyl plank compared in real light at the Bell Road showroom in Phoenix.
Why One Company for Both Sales and Installation Matters
On paper, buying the plank in one place and hiring an installer in another looks like it might save money. In practice it splits responsibility for the one thing you actually care about: a floor that still looks right in five years. Here is what a single sell-and-install company gives you that a split job cannot.
- One warranty on material and labor together. If the plank fails, it is covered; if the installation fails, it is covered; and there is no argument about which one it was.
- One point of contact. You are not the middleman relaying messages between a salesperson and a crew who have never spoken to each other.
- Product advice from people who install it. The recommendation is based on how a plank performs on an Arizona slab, not only on what is on sale this month.
- Subfloor prep is part of the quote, not a surprise. A company that installs what it sells prices the preparation up front, because it is the one that has to make the floor lie flat.
- Accurate measuring and ordering. The same company that measures orders the material, so you are not left short a box or paying for two extra ones.
Where People Buy and Install LVP, and the Tradeoffs
There are several kinds of businesses that touch luxury vinyl plank, and they are not the same. Knowing the categories makes it easier to see which one fits a project like yours.
| Type of provider | Sells the plank? | Installs it? | The tradeoff |
|---|---|---|---|
| National shop-at-home services | Yes | Yes, subcontracted | Fast and convenient, but you meet a salesperson, not the crew, the install is handed to a sub, and there is often pressure to decide the same day |
| Big-box home improvement stores | Yes | Yes, subcontracted | Wide brand selection, but installation goes to a rotating list of third-party crews, and accountability is split between the store and whoever shows up |
| Warehouse & discount flooring retailers | Yes | Sometimes, referred | Low material prices, but many only sell, so you still have to find, vet, and manage your own installer |
| Install-only crews | No | Yes | Skilled labor, but you source and buy the material yourself, and a problem with the plank becomes your problem to chase down |
| Local showroom with its own crew (RDC) | Yes | Yes, in-house | One company, one point of contact, one warranty on material and labor together, and product advice from the people who install it |
None of these is wrong for every project. If all you want is the cheapest box of plank and you already have a trusted installer, a warehouse retailer is fine. But for a homeowner who wants the floor handled properly by one accountable company, the last row is the category worth calling.
The "installs" half: the same company that sold the plank preparing the slab and laying it, with one crew and one warranty.
What to Look For in a Sell-and-Install LVP Contractor
Whether you call RDC or someone else, these are the things that separate a floor that lasts from one that lifts, gaps, or telegraphs the slab within a couple of years.
- They both sell and install, in writing. Confirm the same company supplies the plank and lays it, so one warranty covers both.
- Subfloor prep and moisture testing are included. On a slab that has moved, flattening and ASTM moisture testing are not optional add-ons, they are the job.
- They ask about the room, not just the square footage. Wear layer, waterproofing, and plank type should be matched to traffic, pets, and sun, not sold one-size-fits-all.
- A written, itemized estimate. Material, removal, prep, and installation listed separately, not one round number.
- A showroom or samples in your home. You should compare full-size planks in real light before you commit.
- Insurance and a workmanship warranty. A clear labor warranty on top of the manufacturer's material warranty.
Rigid-core luxury vinyl plank carried continuously across an open living, dining and kitchen area.
The LVP Details a Real Specialist Gets Right
Luxury vinyl plank looks simple, which is exactly why it is so often installed badly. A company that sells and installs it every week knows where the money and the risk actually are.
- Wear layer. The clear top coat that resists scratches and dents. At least 12 mil for a home, 20 mil or more for high-traffic rooms, pets, and sun-filled spaces.
- Rigid core (SPC). Stone-plastic-composite planks add dent resistance and dimensional stability, which matters on a slab that heats and cools through the Arizona year.
- 100% waterproof construction. Quality rigid-core LVP does not swell with water the way laminate can, which is why it works in kitchens, baths, and laundry rooms.
- Subfloor flatness and moisture. The plank is thin, so it telegraphs the slab. Grinding, self-leveling compound, and ASTM moisture testing come before a single plank is laid.
- Expansion and layout. Correct expansion gaps and a planned starting line keep a floor from buckling or ending in a sliver at the wall.
White-oak-look rigid-core LVP, the wood look without the movement real wood can have in dry desert air.
What Luxury Vinyl Plank Costs Installed in Phoenix
Installed luxury vinyl plank in the Phoenix area generally runs the ranges below, material and labor together. What moves the number is the wear layer and core you choose and how much preparation the slab needs.
| LVP tier | Installed, per sq ft |
|---|---|
| Standard LVP (12–20 mil wear layer) | $4 – $6 |
| Premium rigid-core / SPC (20 mil+ wear layer) | $6 – $9 |
| Subfloor prep on an older slab | Priced separately after measuring |
Please note: these are typical ranges, not quotes. Prices can change, and final pricing is set individually for each customer, based on the plank selected, the condition and flatness of the slab, the layout, and how much demolition and prep is involved. The only accurate number is a written estimate after we measure.
How RDC Handles an LVP Project, Start to Finish
Because we do both halves, the process is one continuous line rather than a handoff:
- Showroom and samples. Compare full-size luxury vinyl plank in real light at 1610 E Bell Rd in Phoenix.
- Measure and assess. We measure the home and check slab flatness and moisture, the two things that decide whether an LVP floor lasts.
- Written itemized estimate. Plank, removal, prep, and installation, listed separately.
- Supply and install. We order the material and our own crew installs it, with one point of contact throughout.
- Warranty. A 1-year workmanship warranty on top of the manufacturer's material warranty, and we are fully insured.
You can also compare options on our LVP flooring contractor page, weigh LVP against tile, read about the Bell Road showroom, or browse the project gallery.
Waterproof rigid-core LVP in a sun-filled, pool-view room, chosen for its wear layer and stability.