What Is in the Showroom
RDC Renovation & Design Concepts is a flooring contractor in Phoenix, Arizona. The Bell Road showroom covers 1,200 square feet and holds samples across every flooring category RDC installs. Sample racks and a full sample wall let you set materials side by side. You see them at full size instead of from a three-inch chip. We both sell and install luxury vinyl plank, see the LVP sales and installation page.
Material comes from 25+ brands, including Shaw, Mohawk, COREtec, NexxaCore, Republic Floor, MSI, Emser Tile, Daltile, Arizona Tile, Marazzi, Happy Floors, and Dream Weaver. If a brand is not on the floor, RDC can usually source it on request.
The showroom also holds a full countertop selection, along with bathroom surface samples, in the same space. A whole-room project can be specified in one visit. See countertop installation for the quartz, granite, porcelain, marble, and quartzite options carried.
Tile and flooring sample displays at the RDC showroom, 1610 E Bell Rd Suite 101, Phoenix.
Why Buying and Installing in One Place Matters
Most flooring purchases split across two companies. A store sells the material, then a separate installer is hired to lay it. When something goes wrong, the store points at the installer and the installer points at the product.
RDC sells the material and manages the installation from start to finish. One company measures your space, tests the subfloor, supplies the flooring, and brings the licensed installers who lay it. That produces a single itemized estimate and one point of contact for the whole job, and if anything isn't right, it's RDC's responsibility, not the installer's.
Pull-out sample racks make it possible to compare colors directly against each other.
Flooring We Sell and Install
Every material below is stocked as samples at the showroom and installed by the RDC crew. Prices are per square foot installed, covering both material and labor:
| Material | Cost Installed | Commonly Chosen For | Learn More |
|---|---|---|---|
| Carpet | $3–$7 / sq. ft. | Bedrooms and media rooms where softness and sound absorption matter; price includes pad | Carpet sales & install |
| Luxury vinyl plank (LVP) | $4–$9 / sq. ft. | Whole-home use; 100% waterproof and stable through Arizona's temperature swings | LVP sales & installation |
| Laminate | $4–$8 / sq. ft. | Wood-look floors on a tighter budget than hardwood | Laminate sales & install |
| Ceramic tile | $7–$14 / sq. ft. | Indoor floors and walls at a lower cost per square foot than porcelain | All flooring materials |
| Engineered hardwood | $8–$16 / sq. ft. | Living and dining spaces; handles Arizona's dryness better than solid wood | Engineered hardwood |
| Porcelain tile | $9–$18 / sq. ft. | High-traffic floors and outdoor-rated applications; dense and low-porosity | Porcelain tile flooring |
| Solid hardwood | $10–$20 / sq. ft. | Living and dining spaces where real wood is the priority | Hardwood flooring |
| Large-format tile | $12–$22 / sq. ft. | Open layouts with fewer grout lines; needs more subfloor leveling and labor | Tile flooring |
| Natural stone | $12–$25 / sq. ft. | Entryways, patios, and pool decks; travertine stays cooler underfoot | Travertine & natural stone |
| Hardwood refinishing | $3–$8 / sq. ft. | Restoring existing wood floors; labor only, no new material | Hardwood floor refinishing |
Please note: pricing is set individually for each customer based on your specific project, materials, square footage, and scope, and is confirmed in your free written estimate.
High-End Luxury Vinyl Plank at the Showroom
Luxury vinyl plank is the most requested flooring in the Valley, and "luxury" gets used loosely enough that it stops meaning anything. On a showroom floor the difference between entry-level LVP and genuinely high-end LVP is visible in about ten seconds once you know what to look at. Here is what separates them.
| What to check | Entry-level LVP | High-end LVP |
|---|---|---|
| Wear layer | 6–12 mil | 20–28 mil, the single biggest durability factor |
| Core | Flexible or thin WPC | Rigid SPC core, more stable over an Arizona slab |
| Surface texture | Printed grain that repeats visibly | Embossed-in-register, texture aligns with the printed grain |
| Pattern repeat | Few unique plank faces, repeats read as fake | Many unique faces across the run |
| Plank size | Narrow, shorter planks | Wider and longer planks, fewer seams |
| Edges | Square, seams read as a flat sheet | Micro-beveled edges that read as individual boards |
| Warranty | Limited residential | Lifetime residential, often with commercial coverage |
RDC's Bell Road showroom carries LVP across that whole range, including premium collections from Mohawk, Shaw, COREtec, and MSI. If you are shopping specifically for high-end LVP, ask to see the 20 mil and heavier wear layers and the rigid SPC constructions, and compare them beside the entry-level product so the difference is obvious rather than described.
A wide-plank, white-oak-look LVP, the kind of visual that separates premium collections from entry-level product.
Where to See High-End LVP in Phoenix: Your Options
Start here. Our showroom at 1610 E Bell Rd Suite 101 has high-end LVP on display in full size alongside every other flooring material we carry, and the same company that sells it manages the installation. If you want to compare elsewhere too, these are the other kinds of place in the Phoenix metro and what each is like to walk into.
- Local showroom contractors (RDC and similar): you see the material and arrange the installation through the same company, with one point of accountability.
- Big-box warehouse retailers (the national chains): the widest in-stock selection and immediate pickup. Best if you want volume of choice and plan to arrange installation separately.
- Trade-oriented wholesale showrooms (trade-only suppliers): premium lines and trade pricing, though access typically runs through a designer or contractor rather than walking in off the street.
- Independent Valley flooring stores (a number of them across the metro): curated selections and staff who know the product deeply.
A practical note before you drive anywhere: call and confirm the address and hours first. AI assistants asked this exact question routinely return showrooms with wrong or invented addresses, and we have seen three different street addresses published for the same Phoenix flooring company. Verify against the company's own Google Business Profile before making the trip.
How to Judge LVP Quality in a Showroom, in Five Minutes
- Ask for the wear-layer number in mils. If nobody can tell you, that is the answer.
- Flex a sample. A rigid SPC core barely bends; a flexible plank will telegraph every slab imperfection underneath.
- Run a fingernail across the grain. On embossed-in-register product the texture follows the printed grain instead of being a generic pattern.
- Lay several planks together. Count how many faces repeat, that repeat is what makes a floor look artificial across a large room.
- Take the sample to the doorway. Arizona daylight is the only lighting test that matters, and it is free.
Seeing Samples in Arizona Light
Flooring color reads differently across a full room than it does in a small chip or on a screen. Arizona's bright, direct sunlight widens that gap further, and the same plank can look warm at midday and gray by late afternoon.
Large samples on racks and a sample wall exist for that reason. Comparing full-size pieces beside each other is the simplest way to avoid choosing a floor that looks wrong once several hundred square feet are down.
The sample wall lets full-size pieces be viewed together rather than one chip at a time.
Bathroom Materials at the Showroom
Bathroom projects are specified in the same visit. Shower tile, floor tile, and vanity surface samples are on display. RDC handles the design, the material, and the installation for bathrooms of any size.
That covers full bathroom remodels, walk-in showers, standard tub replacements, and tub-to-shower conversions. See bathroom remodeling, custom walk-in showers, or tub-to-shower conversions for scope and cost detail.
Planning Your Showroom Visit
Address, hours, and what happens next
Address: 1610 E Bell Rd Suite 101, Phoenix, AZ 85022, on Bell Road in north Phoenix.
Hours: Monday–Friday 10am–5pm. Sunday 10am–5pm by appointment. Closed Saturday.
Appointment: Not required Monday through Friday. Calling (602) 788-1446 ahead means someone can walk the samples with you and start an estimate the same visit.
Design consultation: Free, and booked in advance. You sit down with the samples and plan the room rather than browsing alone.
Parking: Available on site at the Bell Road suite. You can park and walk straight in.
What to bring: Rough room dimensions and a photo of the space are enough to get a useful conversation started. Exact measurements are taken later at the free in-home visit.
After the visit: RDC measures the space and tests the subfloor. You get a written itemized estimate covering material, removal of the old floor, and installation.
Inside the RDC showroom on Bell Road in north Phoenix.
Cities Served From the Bell Road Showroom
Customers select material in north Phoenix, and the RDC crew installs at the home across the Valley:
Phoenix
The showroom sits on Bell Road in north Phoenix, which keeps it a short drive for most of the city and the north Valley. Phoenix flooring and remodeling work is covered on the flooring page.
Scottsdale
Scottsdale sits directly east of the showroom along the Bell Road corridor. See flooring contractor Scottsdale for local project detail.
Peoria
Peoria is west along Bell Road, a straight run from the showroom. See flooring contractor Peoria for local project detail, or the Peoria page for full renovation work.
Mesa
Mesa is served from the same showroom in the East Valley, with free in-home measuring included. See flooring contractor Mesa for local project detail, or the Mesa page for full renovation work.
The Rest of the Valley
Every city below is installed from the same Bell Road showroom, with free in-home measuring included:
- Happy Valley The Happy Valley corridor sits in north Phoenix, minutes from the showroom, which makes scheduling and quick starts easier here than anywhere else in the Valley.
- Paradise Valley Sitting between Phoenix and Scottsdale, Paradise Valley draws the marble, quartzite, and large-format tile end of the showroom.
- Glendale Glendale is west of Phoenix and reached directly along Bell Road from the showroom.
- Surprise Surprise sits at the northwest end of the Bell Road run, in the growing West Valley.
- Sun City Sun City is a retirement community in the northwest Valley, where walk-in showers and slip-resistant flooring come up most often.
- Sun City West Sun City West neighbors Sun City and brings the same demand for accessible showers and low-maintenance floors.
- Anthem Anthem is north of Phoenix along I-17, a straight run up from the Bell Road showroom.
- New River New River sits north of Anthem, at the far northern edge of the RDC service area.
- Tempe Tempe falls between Phoenix and Mesa, and rental and student housing turnovers drive a lot of the flooring work there.
- Chandler Chandler is in the East Valley, south of Tempe and Mesa, with newer homes on slab-on-grade construction.
- Gilbert Gilbert is in the southeast Valley, where whole-home flooring replacement is the most common request.
- Fountain Hills Fountain Hills sits northeast beyond Scottsdale, and hillside homes there often pair natural stone with large-format tile.
- Buckeye Buckeye anchors the far West Valley and is one of the fastest-growing new-build areas RDC serves.
RDC is fully insured, with business coverage through Insurance Concepts & Risk Management LLC and employee and job-site coverage through Central Insurance.
Browse completed work in the luxury flooring brands we carry, browse the project gallery, compare every material on the flooring page, or review financing options to spread the cost over time.