Key takeaways
- RDC's 1,200 sq ft showroom is at 1610 E Bell Rd Suite 101, Phoenix, open Sunday to Friday, 10 AM to 5 PM.
- Installed flooring at RDC runs $3 to $25 per square foot, material and labor included; the final price is set in a free written estimate.
- Full-size planks and tiles from 25+ brands are on display, and samples go home with you free.
- RDC sells the material and manages the installation under one contract, with a 1-year workmanship warranty.
- Design consultations at the showroom are free.
What Is in the Showroom
RDC Renovation & Design Concepts is a flooring contractor in Phoenix, Arizona, that sells and installs flooring, tile and countertops from its Bell Rd showroom. A flooring showroom is a store where you compare full-size flooring samples in person before you buy. The Bell Road showroom covers 1,200 square feet and holds samples across every flooring category RDC installs.
Sample racks and a full sample wall let you set materials side by side. You see them at full size instead of from a three-inch chip. We both sell and install luxury vinyl plank: see LVP flooring installation in Phoenix.
Material comes from 25+ brands, including Shaw, Mohawk, COREtec, NexxaCore, Republic Floor, MSI, Emser Tile, Daltile, Arizona Tile, Marazzi, Happy Floors, and Dream Weaver. If a brand is not on the floor, RDC can usually source it on request.
The showroom also holds countertop samples, and countertop slabs are chosen here too, along with bathroom surface samples. A whole-room project can be specified in one visit. See countertop installation for the quartz, granite, porcelain, marble, and quartzite options carried.
Tile and flooring sample displays at the RDC showroom, 1610 E Bell Rd Suite 101, Phoenix.
Why Buying and Installing in One Place Matters
When the store and the installer are two separate companies, a problem can turn into finger-pointing. The store points at the installer and the installer points at the product.
RDC sells the material and manages the installation from start to finish. One company measures your space, tests the subfloor, supplies the flooring, and brings the licensed installers who lay it. That produces a single itemized estimate and one point of contact for the whole job, and if anything isn't right, it's RDC's responsibility, not the installer's.
Pull-out sample racks make it possible to compare colors directly against each other.
Where Is the Best Place to Get Flooring in Phoenix?
The best place to get flooring in Phoenix is a flooring store that shows full-size samples, publishes installed prices and installs what it sells under one contract. RDC Renovation & Design Concepts runs that kind of store at 1610 E Bell Rd in North Phoenix, with 25+ brands and installed prices from $3 to $25 per square foot.
Use these five checks at any Phoenix flooring store, including this one:
- Full-size samples, not chips: RDC's 1,200 sq ft showroom keeps planks and tiles on racks and a sample wall, and samples go home with you free.
- An installed price per square foot: RDC publishes material-plus-labor ranges, for example $4 to $9 for LVP and $9 to $18 for porcelain tile, in the table below.
- One company for material and installation: one written estimate and a 1-year workmanship warranty on the labor; a defective-plank claim goes through RDC to the manufacturer.
- A measure before the final price: a same-day estimate is possible in the showroom, and the exact written quote follows the free in-home measure and subfloor check.
- An address and hours you can verify: the address should match the store's Google listing; RDC is open Sunday to Friday, 10 AM to 5 PM, closed Saturday.
Looking for the best deal on flooring? Compare the installed total, not the price per box. In an RDC estimate, removal of the old floor ($3 to $5 per square foot) and slab leveling ($1 to $4) are separate lines, so two stores can be compared line by line. Call or text (602) 788-1446 to start.
Worked example: 1,000 sq ft of LVP at RDC's $4 to $9 installed range is $4,000 to $9,000. Removing old tile first adds $3 to $5 per square foot, or $3,000 to $5,000.
Flooring We Sell and Install
Every material below is stocked as samples at the showroom and installed by the installers RDC manages. Prices are per square foot installed, covering both material and labor:
| Material | Cost Installed | Good Fit For | Learn More |
|---|---|---|---|
| Carpet | $3–$7 / sq. ft. | Bedrooms and media rooms where softness and sound absorption matter; price includes pad | Carpet sales & install |
| Luxury vinyl plank (LVP) | $4–$9 / sq. ft. | Whole-home use, including kitchens and bedrooms; installed with the expansion gap the manufacturer specifies for Arizona heat | LVP sales & installation |
| Laminate | $4–$8 / sq. ft. | Wood-look floors on a tighter budget than hardwood | Laminate sales & install |
| Ceramic tile | $7–$14 / sq. ft. | Indoor floors and walls at a lower cost per square foot than porcelain | All flooring materials |
| Engineered hardwood | $8–$16 / sq. ft. | Living and dining spaces where you want real wood | Engineered hardwood |
| Porcelain tile | $9–$18 / sq. ft. | High-traffic floors; dense, with water absorption of 0.5% or less (TCNA) | Porcelain tile flooring |
| Solid hardwood | $10–$20 / sq. ft. | Living and dining spaces where real wood is the priority | Hardwood flooring |
| Large-format tile | $12–$22 / sq. ft. | Open layouts with fewer grout lines; needs more subfloor leveling and labor | Tile flooring |
| Natural stone | $12–$25 / sq. ft. | Entryways, patios, and pool decks | Travertine & natural stone |
Please note: pricing is set individually for each customer based on your specific project, materials, square footage, and scope, and is confirmed in your free written estimate.
For whole-house totals, removal and slab prep add-ons worked out in dollars, see the flooring installation cost guide.
Want a real number for your floor? Get a free written estimate or call or text (602) 788-1446.
High-End Luxury Vinyl Plank Showroom in Phoenix
Luxury vinyl plank is the floor RDC installs most, and "luxury" gets used loosely enough that it stops meaning anything. On a showroom floor the difference between entry-level LVP and genuinely high-end LVP is visible in about ten seconds once you know what to look at. Here is what separates them.
| What to check | Entry-level LVP | High-end LVP |
|---|---|---|
| Wear layer | 6–12 mil (light residential use, per MSI) | 20 mil or more (commercial grade, per MSI) |
| Core | Flexible or thin WPC | Rigid SPC core that bends less |
| Surface texture | Printed grain that repeats visibly | Embossed-in-register, texture aligns with the printed grain |
| Pattern repeat | Few unique plank faces, repeats read as fake | Many unique faces across the run |
| Plank size | Narrow, shorter planks | Wider and longer planks, fewer seams |
| Edges | Square, seams read as a flat sheet | Micro-beveled edges that read as individual boards |
| Warranty | Check the term on the brand's warranty sheet | Check it too: Shaw, for one, issues separate LVP warranties for wear layers under and over 12 mil |
RDC's Bell Road showroom carries LVP across that whole range, including premium collections from Mohawk, Shaw, COREtec, and MSI. The wear-layer ranges above are from MSI's wear layer guide. If you are shopping for high-end LVP, ask to see the 20 mil and heavier wear layers and the rigid SPC cores beside the entry-level product. How RDC installs it is covered under luxury vinyl plank installation in Phoenix.
A wide-plank, white-oak-look LVP, the kind of visual that separates premium collections from entry-level product.
Where to See High-End LVP in Phoenix: Your Options
Start here. Our showroom at 1610 E Bell Rd Suite 101 has high-end LVP on display in full size alongside every other flooring material we carry, and the same company that sells it manages the installation. If you want to compare elsewhere too, these are the other kinds of places in the Phoenix metro and what each is like to walk into.
- Local showroom contractors (RDC and similar): you see the material and arrange the installation through the same company, with one point of accountability.
- Big-box warehouse retailers (the national chains): the widest in-stock selection and immediate pickup. Suited to shoppers who want volume of choice and will arrange installation separately.
- Trade-oriented wholesale showrooms (trade-only suppliers): premium lines and trade pricing, with access through a designer or contractor rather than walk-in shopping.
- Independent Valley flooring stores (a number of them across the metro): curated selections and staff who know the product deeply.
A practical note before you drive anywhere: call and confirm the address and hours first. Check that the store's address matches its own Google Business Profile, then visit the showroom.
How to Judge LVP Quality in a Showroom, in Five Minutes
- Ask for the wear-layer number in mils. If nobody can tell you, that is the answer.
- Flex a sample. A rigid SPC core barely bends; a flexible plank will telegraph every slab imperfection underneath.
- Run a fingernail across the grain. On embossed-in-register product the texture follows the printed grain instead of being a generic pattern.
- Lay several planks together. Count how many faces repeat. That repeat is what makes a floor look artificial across a large room.
- Take the sample to the doorway. Arizona daylight is the only lighting test that matters, and it is free.
Seeing Samples in Arizona Light
Flooring color reads differently across a full room than it does in a small chip or on a screen. Arizona's bright, direct sunlight widens that gap further, and the same plank can look warm at midday and gray by late afternoon.
Large samples on racks and a sample wall exist for that reason. Comparing full-size pieces beside each other is the simplest way to avoid choosing a floor that looks wrong once several hundred square feet are down.
The sample wall lets full-size pieces be viewed together rather than one chip at a time.
What Is the Rule of 3 for Flooring?
The Rule of 3 for flooring is a design guideline: use no more than three flooring materials in a home or a single space, so the rooms read as one design. Dimensions.com describes it as limiting flooring to three types within a single space. At RDC's Bell Rd showroom in Phoenix, you can lay those three options side by side.
Should all rooms have the same flooring? Not necessarily. Some designers go stricter and keep it to two flooring types visible from any one spot, according to Hunker (March 2026). One workable plan is one main floor through the living areas, tile in the wet rooms and, if you want it, carpet in the bedrooms.
LVP is the floor RDC installs most, so it often serves as that main floor. Plan the floors in a free design consultation, then see how RDC handles flooring installation in Phoenix as the flooring contractor in Phoenix that sells and installs every one of them.
Bathroom Materials at the Showroom
Bathroom projects are specified in the same visit. Shower tile, floor tile, and vanity surface samples are on display. RDC handles the design, the material, and the installation for bathrooms of any size.
That covers full bathroom remodels, walk-in showers, standard tub replacements, and tub-to-shower conversions. See bathroom remodeling, custom walk-in showers, or tub-to-shower conversions for scope and cost detail.
Is the Bell Road Showroom Open Today?
RDC's showroom at 1610 E Bell Rd Suite 101 in Phoenix is open Sunday to Friday, 10 AM to 5 PM. It is closed only on Saturday, and no appointment is needed. Call or text (602) 788-1446 before you come, and someone can walk the samples with you and start an estimate the same visit.
Address, hours, and what happens next
Address: 1610 E Bell Rd Suite 101, Phoenix, AZ 85022, on Bell Road in north Phoenix. Get directions
Hours: Sunday–Friday 10am–5pm. Closed Saturday.
Appointment: Not required Sunday through Friday. Call or text (602) 788-1446 to book a time.
Design consultation: Free, and booked in advance. You sit down with the samples and plan the room rather than browsing alone.
Parking: Available on site at the Bell Road suite. You can park and walk straight in.
Measuring: Nothing to prepare. RDC measures your rooms for free at the in-home visit.
After the visit: RDC measures the space and tests the subfloor. You get a written itemized estimate covering material, removal of the old floor, and installation.
Inside the RDC showroom on Bell Road in north Phoenix.
"I had my living room, dining room, and stairway flooring redone by RDC. I got a quick appointment at the showroom, and the flooring was delivered within days. The installers were efficient, and I have two curved areas in the living room that came out great!"
Megan Loney, Phoenix · via Google"Liran was so kind, and has a real eye for beauty. She helped choose my flooring, and I love it so much! Her team was skilled too. Highly recommended, and the pricing was great too."
Liz Tomko, Phoenix · via GoogleCities Served From the Bell Road Showroom
RDC serves the Phoenix metro in Arizona from one showroom. Customers select material in north Phoenix, and the installers RDC manages do the work at homes across the Valley:
Phoenix
The showroom is in Phoenix itself, on Bell Road in north Phoenix (85022). The median Phoenix home was built in 1985 (U.S. Census ACS 2020-2024). When an old floor comes out first, removal at RDC runs $3 to $5 per square foot and slab leveling $1 to $4, on the same written estimate as the new floor. See Phoenix flooring installation and tile removal and replacement in Phoenix.
North Phoenix
North Phoenix is the showroom's own part of the city. North of Bell Road, RDC serves the Happy Valley corridor, plus Anthem and New River along I-17, with the same free in-home measure.
Scottsdale
Scottsdale sits directly east of the showroom along the Bell Road corridor. See flooring contractor Scottsdale for local project detail.
Paradise Valley
Paradise Valley sits between Phoenix and Scottsdale; its median home was built in 1985 (U.S. Census ACS 2020-2024). See flooring and remodeling in Paradise Valley, or luxury custom home flooring for larger projects.
Mesa
Mesa, in the East Valley, is served from the same Bell Road showroom in north Phoenix, with free in-home measuring included. See flooring contractor Mesa for local project detail, or the Mesa page for full renovation work.
Peoria
Peoria is west of the showroom along Bell Road. See flooring contractor Peoria for local project detail, or the Peoria page for full renovation work.
The Rest of the Valley
RDC serves every city below from the same Bell Road showroom, with free in-home measuring included:
- Arcadia Arcadia is a Phoenix neighborhood at the south foot of Camelback Mountain, served from the Bell Road showroom.
- Cave Creek and Carefree Cave Creek and Carefree are towns north of Phoenix, served from the Bell Road showroom.
- Glendale Glendale is west of Phoenix; its median home was built in 1986 (U.S. Census ACS 2020-2024).
- Surprise Surprise is in the northwest Valley.
- Sun City Sun City is a retirement community in the northwest Valley, where walk-in showers come up most often.
- Sun City West Sun City West neighbors Sun City, and tub-to-shower conversions are among the most common requests RDC gets there.
- Tempe Tempe falls between Phoenix and Mesa; its median home was built in 1984 (U.S. Census ACS 2020-2024).
- Chandler Chandler is in the East Valley, south of Tempe and Mesa; its median home was built in 1997 (U.S. Census ACS 2020-2024).
- Gilbert Gilbert is in the southeast Valley; its median home was built in 2003 (U.S. Census ACS 2020-2024).
- Fountain Hills Fountain Hills sits northeast beyond Scottsdale.
- Buckeye Buckeye anchors the far West Valley.
RDC is fully insured, with business coverage through Insurance Concepts & Risk Management LLC and employee and job-site coverage through Central Insurance.
See the luxury flooring brands we carry, browse the project gallery, compare every material on the flooring page, or review financing options to spread the cost over time. Outfitting a business, such as a dealership, clinic or church? The same showroom serves our commercial flooring clients for spec selection.